Why publishing a standard changed the company
For the first two years we competed on price, which kept the lights on through a recession and taught customers to see us as the cheap option. Publishing written grade definitions in 2014 cost us a quarter of soft revenue and then rebuilt the business on a different footing.
Publishing a racked load rating the following year had a bigger effect still. It forced us to grade properly, because an unreliable grade behind a published rating is a liability rather than a specification. Grading properly turned out to be the product.
