Why retail drives the small footprints
Half and quarter pallets exist because of store labour. A display that arrives pre-merchandised rolls onto the sales floor and goes straight into the aisle without a single carton being touched, which removes the most expensive handling step in retail distribution.
The geometry is deliberate: two 48×20 halves occupy exactly one 48×40 GMA position, so nothing is lost in trailer cube. Four 24×20 quarters do the same. That is the entire reason these sizes survived while other display formats did not.
