The yard · July 21, 2026

Fifteen years on St Helens Road: what we got wrong

A short, honest list of the decisions that cost us money, and the three that saved the company.

Hollis Reyes — Founder 7 min · 374 words

Stacks of reclaimed pallets standing in a grass field under a clear blue sky — Seasonal overflow storage

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Portland, OR · email only, no phone

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Mistake one: competing on price for two years

We opened in 2009 into a recession and did the obvious thing: undercut everybody. It worked in the sense that we survived, and failed in the sense that it taught customers to see us as the cheap option and taught us to accept marginal stock.

Climbing out took three years and a deliberate decision to publish a grade specification we could be held to. Revenue dipped. Then it did not.

Mistake two: buying a grinder too early

In year three we bought a grinder because the fibre-recovery story was compelling. It was the right machine four years too soon. We did not yet have enough core volume to feed it and the payments nearly ended us.

The lesson was about sequencing rather than strategy. The grinder is now central to the zero-landfill rule; it simply needed to arrive after the volume, not before.

Mistake three: not having a phone policy sooner

For years we ran a phone line and drowned in it. Quotes given verbally got remembered differently. Commitments made on a noisy yard phone got missed. Two people spent their days on hold.

Moving to email only was the single best operational decision we have made. Every quote is written, every commitment is searchable, and nothing depends on who happened to answer. Customers who hate it at first almost universally come round within a month.

The decision that saved us: publishing a racked load rating

Nobody asked us to. We did it because a customer had a near-miss in a beam rack with somebody else's pallets, and the conversation afterwards was horrifying.

Publishing a racked rating forced us to grade properly, and grading properly turned out to be the product. Every serious customer we have won since came from that decision.

The decision that changed the culture: the Passport

Stamping an ID into every pallet started as a traceability feature for a winery. What it actually did was make scrapping a pallet into a decision somebody had to justify, and our scrap rate fell.

Culture is mostly about what gets noticed. Naming things makes them noticeable.

What is still unresolved

We do not have a good answer for plastic pallets in wash-down applications. We refer that work out, and referring work out is not a business model.

We also have not solved the February cash-flow trough, which is structural in an agricultural region. Fifteen years in, we plan around it rather than fixing it, and some problems are like that.

Terms used on this page

Defined the way a yard uses them, not the way a standards document does.

Block pallet: A pallet supported by nine solid blocks rather than stringers, giving true four-way entry and better racked performance.
Bolster: A squared timber used to block and brace loads inside trailers and containers. We re-saw ours from retired stringers.
Chamfer: The bevelled edge on a bottom deck board that lets a pallet jack roll on without catching.
Companion stringer: A second timber nailed alongside a cracked stringer to span the damage and restore the load path.
Core: Low-grade pallet material bought for board and fibre recovery rather than resale.
Closed loop: A pallet population circulating between known points and returning. Cycle time, not consumption, governs pool size.
Deck board: The boards nailed across stringers or blocks forming the top and bottom surfaces of a pallet.
De-nailer: The machine that separates deck boards from stringers and removes fasteners before fibre recovery.

The full glossary, 36 terms

Process

How a request after reading this actually happens

No sales team, no discovery call, no CRM sequence. We have no telephone, so everything below happens in writing and stays searchable afterwards.

What we need: footprint, grade, count, ZIP, and how the pallet is handled.
Nice to have: a photo, your dock height, whether you run forklifts or jacks.
Not needed: a purchase order, an account, or a phone conversation.

01
You send the form
Every form on this site is the same form and reaches the same yard team. Required fields are validated as you type, so a mistyped ZIP or email is caught before anything is sent.
02
We check today's stock
Used pallet availability moves daily. You get a real count and a real date rather than a list price that was true last quarter.
03
A written quote, within one business day
Price per unit by grade, freight itemised separately, delivery window, and any honest reservations we have about the specification you asked for.
04
Delivery, count, paperwork
Signed count sheet on arrival, weight ticket where relevant, and a diversion certificate for anything we collect for recycling.

14kpallets graded monthlytwo hand-grading lines
1,100heat treated per dayISPM-15, chart recorded
4.1M lbwood diverted last year68% reused whole
0 lblandfilled in 2025weighed and reconciled

Questions

What people ask about working with the yard

What is the minimum order or pickup?

No hard minimum for collection at the yard — come and take four pallets on a Saturday morning if you like. For delivery it is 50 units inside Portland metro and 150 outside it, because the truck has to earn its diesel. Outside our 180-mile fleet radius we quote through partner yards and freight, with the lane itemised.

How fast can this happen?

Standard 48×40 Grade A and B stock: same day for pickup, next day for metro delivery. Block pallets one to three days. Custom builds five to nine business days; engineered runs two to three weeks. Heat treatment is same day for booked batches and 48 hours standard. Written quotes always come back within one business day.

Why is there no phone number anywhere?

Because verbal quotes get remembered differently by different people. Since 2018 every price, date and commitment we make exists in an email you can search and forward. Most customers dislike it for about a month and then prefer it. Everything else happens in person at 3821 NW St Helens Rd, Portland, OR 97210.

Can I inspect before committing?

Please do. Visit the yard by email arrangement — closed-toe boots required, hi-vis provided — or ask for photographs of the actual pool your order would come from. We would rather lose an order than have a customer discover a surprise on their dock.

What documentation comes with it?

A written quote, a signed count sheet by grade, a weight ticket where material is weighed, heat-treatment certificates for treated batches (archived seven years), and a monthly diversion certificate for anything we collect for recycling — measured pounds kept out of landfill, which is the figure your ESG report actually needs.

What will you refuse to do?

Take methyl-bromide fumigated, chemically contaminated or fire-damaged wood. Buy marked rental-pool pallets, which belong to their operator. Promise same-day delivery outside the metro. Or quote a grade we do not think will survive your handling — we will specify downward and explain why.

Everything else on this site

Decision table

Five ways to get a pallet, compared honestly

Including the two we do not sell. Cost index is against a new wooden pallet of the same footprint.

Indicative figures for a 48×40 footprint in the Pacific Northwest, 2026. Rental pool economics vary by contract and are deliberately shown as a range.
Option	Cost index	Trips	Repairable	Carbon per use	Best for	Watch out for
Grade A recycled	45–55	9–14 then repair	Yes	3.1 kg	Almost everything	Colour varies; tare varies by a few pounds
Grade B recycled	30–40	7–11 then repair	Yes	3.1 kg	One-way, floor stacking, closed loops	Lower racked rating (1,500 lb)
Remanufactured	25–35	5–8	Yes	4.8 kg	One-way on a budget	Visibly mixed boards; 1,200 lb racked
New wooden	100	15–20 then repair	Yes	14.2 kg	Tight tolerances, audits, odd sizes	Pays for appearance you may not need
Plastic	500–1,000	30–100	No	High embodied, low per-use	Wash-down, deep freeze, pharma	Cracks end its life; not repairable
Rental pool	Per-trip fee	Managed	By operator	Operator's figure	Exchange networks, retail mandates	Pallets are not yours; losses are chargeable

We sell the first four and supply plastic where a wash-down line genuinely needs it. We do not operate a rental pool, and we will not buy marked pool pallets from you — they belong to their operator. Full comparisons

Diagnostics

Read the damage, fix the cause

Damage patterns are not random. Each one points at a specific handling behaviour, and fixing the behaviour is worth more than fixing the pallets.

What you see	What it almost always means	What to change	Cost to fix
Split lead boards at one end	Forks driven in too fast and too high	Operator training; dock lighting. Usually one shift is responsible	Free
Torn stringer notches	Pallet jacks entering notched stringers at an angle	Specify block pallets with true four-way entry	Spec change
Bottom boards ripped off cleanly	Pallets dragged rather than lifted, or frozen to a cold-store floor	Floor condition, forklift capacity at peak	Low
Crushed corner blocks	Stacks higher than the rating, or uneven loads on one corner	Stack-height policy; centre the load	Free
Out of square, nothing broken	Racking loading pallets diagonally — beams at different heights	Rack survey. This one is worth chasing	Medium
Mould in the middle of a stack	Wet pallets stacked tight with no airflow	Store off the ground, cover the top, leave side gaps	Low
Protruding nails tearing cases	Ungraded stock, or units repaired without re-checking	Buy graded; reject on the ticket	Free
Deck boards cupping	Moisture cycling between a freezer and a humid dock	Kiln-dried pool; helical fasteners	Spec change

Keep thirty of your own broken pallets aside for a month and photograph the damage. Patterns appear quickly. We do this analysis free with any repair quote, because a customer whose damage rate halves buys from us for a decade.

Next step

Put this into practice

Every article on this site came out of a customer conversation. Start yours — one form, one business day, written answer.